eCommerce and affiliate marketing experiments
Self-directed projects to validate SEO, conversion, and digital monetization mechanics.
Step 01
Problem
Needed to test whether small digital initiatives could produce useful learning and recurring income.
Step 02
Context and constraints
Personal initiative with limited resources and continuous low-cost iteration.
Role: End-to-end owner across strategy, content, analytics, and optimization.
Step 03
Key decisions
- Built simple funnels before increasing complexity.
- Prioritized technical SEO and intent-aligned content architecture.
- Iterated using traffic and conversion data as decision inputs.
Step 04
Outcomes
- Practical validation of monetization hypotheses.
- Reusable learning in acquisition, conversion, and UX positioning.
- Operational baseline for future digital product initiatives.
Metrics
- Revenue during active stage around 10 EUR/month (order-of-magnitude signal).
- Recurring funnel and content tracking to support optimization.
- Fully self-managed operation without outsourcing.
Step 05
Learnings and next improvement
Learnings
- Sustainable growth requires useful content plus consistent measurement.
- Small controlled tests reduce risk and accelerate operational learning.
Next improvement
- Relaunch in a single vertical with stronger channel attribution.
Step 06
Visual resources
Stock visuals are active to keep layouts stable. You can replace them later from `src/lib/site.ts` or per-project content.
