Silvigon — Industrial ERP Website Development

Step 01

Problem

Silvigon needed a corporate website that reflected the power of their industrial ERP platform and served as a lead generation tool: an impactful landing page, interactive demo, and automated lead capture system.

Step 02

Context and constraints

I developed the corporate website for Silvigon, a real-time industrial ERP platform. The goal was to create a high-impact landing page showcasing the product in action, integrated with a complete lead capture and follow-up pipeline.

Role: Full-stack web developer. Complete landing page construction with interactive mockups, AI integration for content personalization, automated email marketing via Gmail API, and continuous deployment.

Step 03

Key decisions

• Landing page with visual product demo (interactive laptop and mobile mockups) for instant trust-building.
• Technical SEO from build time: OG tags, hreflang, sitemap and semantic structure.
• AI-powered email marketing: DeepSeek generates personalized content for each campaign touchpoint.
• 5-touch email marketing pipeline with Google Sheets tracking, fully automated.
• Continuous deployment from GitHub to Railway for frictionless updates.

Step 04

Outcomes

• Production landing page with lead capture form, interactive diagnostic and embedded demo.
• Automated email marketing system with 5 AI-personalized touches.
• Sales pipeline with free diagnostic as entry point, integrated into the website.
• 99.7% site uptime with continuous deployment.

Metrics

• Full landing page with technical SEO, interactive demo and lead capture form.
• Automated email marketing pipeline with 5 AI-personalized touches.
• 99.7% uptime with continuous deployment from GitHub.
• Responsive design with interactive laptop and mobile mockups.

Step 05

Learnings and next improvement

Step 06

Visual resources